There are key constraints that you will need to consider as part of your international marketing communication strategy.

Regardless of the type of communication (verbal, visual, written) your communications strategy will be affected by a mix of culture, language, education levels, economic development, media and government regulation.

As way of example, the media/ social media available in Australia will be very different from the media/ social media channels that are available and utilised in China.

The ECA is pleased to launch a new contemporary online, interactive program for companies looking to start their journey of expanding into overseas markets.

As part of the Going Global program you can learn more about how to develop your export marketing strategy.

Topics include:

  • International marketing communication
  • Management of international communication
  • Buyer’s decision process
  • Formulating your messaging strategy
  • Pull strategies
  • Push strategies
  • Visiting your target market
  • Trade missions
  • Trade Fairs
  • Further information & support

The Going Global program aims to help you to demystify developing your international business strategy so that you are armed with the right skills and the right toolkit to embark confidently in the next stage of growing your business.


The ECA is pleased to have developed this course in partnership with OpenLearning.