Starting out and deciding which market is the right market for your business can seem rather daunting. You need to understand how to select the right market for your business.
Marketing starts well before you enter an export market. It starts when you are assessing your capability to service an export business.
The ECA is pleased to launch a new contemporary online, interactive program for companies looking to start their journey of expanding into overseas markets.
As part of the Going Global program you can learn more about how to select the right market for your business.
Topics covered include:
- Market Analysis & Research
- Market Characteristics
- Market Entry Strategy
The Going Global program aims to help you to demystify developing your international business strategy so that you are armed with the right skills and the right toolkit to embark confidently in the next stage of growing your business.