The Chinese beauty / skincare industry is worth over $30 billion AUD per year, and one Australian family owned skincare manufacturer has cracked the Chinese market, and is expanding into Asia.
G&M Australian Cosmetics based in Sydney has been around for 21 years supplying various Australian retailers and supermarkets including Big W, Coles, Target and IGA, and pharmacies such as Good Price, Pharmacy OnLine & Pharmacy4Less. Being a family business and proudly 100% Australian made and owned the company started from humble beginnings, selling stock from the founder’s home garage. Since inception the company has sold over 60 million units.
Mr Zvonko Jordanov Founder and Managing Director and his team now oversee a large factory complex which houses 14 productions lines and over 50 local employees. The factory can produce up to 100,000 units per day, with an in house Chemist focusing on new product development.
Recent success has resulted in over 150% increase on previous years sales. This has led to recent announcements of G&M Cosmetics being awarded for their efforts in various fields. Example
- 25th Australia’s fastest growing company in 2015 Smart Company Awards.
- Winner of Hong Kong Australia Business Awards 2016
- Winner of International Manufacturing Award with Export Council of Australia 2016
Export Success in China Retail
Recent success into China has included supplying some of China biggest retailers /supermarkets like Walmart China, Carrefour Supermarket, Vanguard Supermarket, Lotus Supermarket, Grandbuy, and Nepstar Drug Store Pharmacy. G&M Cosmetics now supply to over 5,000 locations in China
As well as operating their own Tmall flagship online store in China the company also sells via JD.COM and VIP.COM. G&M Cosmetics became the most searched Australian brand online in China for the last 2 years
Mr Jordanov mentions “It is this mix of offline and online models that has been one of our key success in the China market” Furthermore Mr Jordanov adds “Our China sales have been growing more and more in the last few years. Our China market now makes up to 45% of our overall sales”
Growth in Hong Kong and new overseas markets
Recently the Hong Kong market has increased by 65% in the last 3 years. Supplying now to major retailers such as Wishh Cosmetics, SaSa International, Bonjour and Mannings Pharmacy. Demand from Asia in particular Taiwan, Vietnam, Korea and Thailand is also growing steadily.
The foundation to recent export success in China is the Australian Creams brand, made from iconic Australian active ingredients such as Kakadu Plum, Goats Milk, Manuka Honey, Lanolin Oil, Macadamia Oil, Avocado Oil and Emu Oil and many more (The products are not tested on animals)
Mr Jordanov further adds “we are always looking to innovate our products and brand offering and tailor make them to suit the needs of our customers both locally and overseas. We have made sure we are now ISO 9001 quality approved and are now in the process of gaining Organic Certification”.